“I’d never skated myself” by James Jebbia

Interview Magazine a realise il y a peu une interview du fondateur de la marque Supreme, James Jebbia. Cependant certains commentaires laisses sur Hypebeast ont attire mon attention.

back in the day the standard 5-panel supreme logo hat was the uniform of NYC’s skateboard elite, who all got that shit for free. All the OG Zoo guys and other pro skaters would rock that shit. When i was a teenager i jocked those guys and bought a few of those hats Now James, says in this interview that they were pushing their product to older kids, but as I got older I learned that Supreme was an exclusive club of “cool kids”. I was never good enough at skating to get free anything and especially not supreme, so to me wearing those 5panel hats was like trying to be something i wasn’t. A member of a country club like clique of snobs. I now look at kids/adults who buy those 5panel hats as suckers. Its the Von Dutch of skateboarding. If you dont design boards for them, work in the store, or get the hats for free than to me buying and then wearing them is really wack. The crazy thing is that especially in the NYC store certain employees would actually give you a look like if you were actually worthy to buy their product. It turned skateboarding into a country club like mentality and is why west coat skateboarding for years hated on the fashion obsessed east coast. It also contributed to the beef between tupac and biggie.

James Jebbia also tells his employee’s to not be helpful or even cordial to his customers. He claims this attitude gives them an elite edge over their competitors. So basically he’s promoting this image that all NYC skaters are dicks which is totally untrue. Most of the dudes that work at Supreme LA/NY stores act like theyre better than everyone else when the real truth is that most hardocre skaters in NY/LA don’t even support these places because Supreme has turned into an upscale clothing boutique, not a hardcore skateshop. True Story.

The thing is that being a skater and seeing someone is using our image not giving anything back TODAY… It hurts. Supreme was a skateshop before, now is something different, not better, not worse, just different, some people will support it, some people will not support it. The only thing that´s clear is that skateboarders don´t see Supreme like a “skateshop”.

Bien sur le premier commentaire est humoristique, mais il est neanmoins base sur la realite. En effet plusieurs personnes se plaignent du comportement du staff du shop Supreme a New York, et cette attitude elitiste et sectaire se retrouve malheureusement trop souvent dans cet univers qui devrait etre plus convivial et humble.

Cependant qu’on aime ou pas, il est indeniable que Supreme n’a aujourd’hui aucun adversaire de taille.

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This entry was posted on Monday, March 2nd, 2009 at 4:30 and is filed under Blogs and tagged with blog, james jebbia, Supreme. You can follow any responses to this entry through the RSS 2.0 feed.