La société Artoyz, qui regroupe deux boutiques de toys à Paris et Lyon et qui vient de lancer son label de production Artoyz Originals, présentera ce lundi sa marque de vêtements. Intitulée ATZ, la ligne est réalisée en collaboration avec le styliste et designer français Steph Cop, l’idée motrice étant de partager la passion de la culture du toy et du graphisme à travers un nouveau support.
Plusieurs artistes sont intervenus pour la première collection Homme/Femme Printemps-Eté 2008, dont :
FLYING FORTRESS, EASY HEY, iLK, KORALIE, GREMS, JEAN SPEZIAL, NATHAN JUREVICIUS, PULCO MAYO, BUNKA, NYNO et STEPH COP.
Les vêtements utilisent un coton 100% biologique, et, fidèles aux codes des objets de collection, un packaging soigné viendra compléter le souci de finition qui anime le lancement de cette nouvelle marque.
A suivre lundi avec les premières images de la collection !
After the creation of the new label ARTOYZ ORIGINALS -dedicated to production and creation of designer toys- , the French company ARTOYZ is now proud to announce the launch of a clothing company: ATZ by ARTOYZ.
With ATZ our aim is to share our passion for graphic design through a line of clothes with innovative cuts, full of details.
The uniqueness of style is the fruit of our collaboration with French fashion designer STEPH COP who is bringing his original vision and “savoir-faire” on the project.
We teamed up with many artists that created designs adjusting to this for the first Men and Women collection of Spring-Summer ‘08 :
FLYING FORTRESS, EASY HEY, iLK, KORALIE, GREMS, JEAN SPEZIAL, NATHAN JUREVICIUS, PULCO MAYO, BUNKA, NYNO and STEPH COP.
You will further notice crossovers between our toy division and our clothing line as we are developing toys with several artists from this roster.
By using 100% organic cotton as a commitment for our clothes, we want to achieve a higher level of quality; and staying true to the codes of collectable products, we are offering our clothes in a fancy packaging.
ARTOYZ will officially introduce ATZ and ARTOYZ ORIGINALS during the Bread and Butter Tradeshow in July in Barcelona (SPORT and STREET Area, Level 5, Booth #5.08.3).
Until that, each day from Monday 9th June we will unveil pieces of the first collection on www.atzclothing.com
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This entry was posted on Saturday, June 7th, 2008 at 20:29 and is filed under Art, Clothing, Design and tagged with 2008, Art, Artoyz, Artoyz Originals, atz, barcelona, Barcelone, bread and butter, clothing company, collaboration, Design, designer toys, Eté, Fashion, flying fortress, french company, grems, ilk, koralie, Label, nathan jurevicius, paris, Printemps, Spring, Summer, Toys. You can follow any responses to this entry through the RSS 2.0 feed.
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