Daily News
Sneaker Tokyo – Interview with Hiroshi Fujiwara
Is there something you want to say (or something you’d like to ask for) to the sneaker industry or to sneaker manufacturers?
Nowadays, no matter where you go you see the same sneakers in all the stores. I’d like to tell the industry that perhaps they should rethink this. Wouldn’t it be nice to be able to bring out a bit more “local flavors” in sneakers? But that’s something I’ve been saying for quite a while now.
Is the globalization that is happening with sneakers making the sneaker culture less exciting?
This is not just limited to sneakers. It can be seen with all luxury brands. The Louis Vuitton Sprouse, for instance. If it were sold only in NY, then people who really want one would have to come all the way to NY to buy it. For sneakers it would be like saying that products thought up and sold in Japan’s ‘NSW STORE,’ would get offers from around the world saying things like, ‘hey, we want to sell this product too.’ But, I feel that to a certain extent this should be restricted, by answering that, ‘This is only for Japan. You should try to design your own products.’ Rather than working to make the company bigger, it would be far more interesting if, for instance, the relationship between Nike Japan and nike France had a bit more rivalry to it.
Related posts:
