UNIQLO - Spring 2008 “New UT Project and Advertising Campaign Chloe Sevigny and Tadanobu Asano”
April 2nd, 2008 | Published in Clothing, Events
Pour le printemps prochain, Uniqlo s’associe avec l’actrice et égérie Chloe Sevigny pour un tout nouveau UT Project. UT (pour UNIQLO T-Shirt), et une collection de t-shirts en série limitée réalisée par des artistes, designers et photographes connus. Les t-shirts sont disponibles dans les UNIQLO Store depuis le 17 Mars (voir le report) pour environ 15,50 $. On retrouve des tees avec des oeuvres de Keith Harring (voir le report) et Basquiat.
Pour la campagne publicitaire, on retrouve l’actrice Chloé Sevigny, et l’acteur japonais Tadanobu Asano dans un photoshoot réalisé par le photographe Dan Jackson.
Available @ Uniqlo Paris
This spring, UNIQLO’s creative wheels are turning once again with the return of the UT Project (UT stands for UNIQLO t-shirt), a limited edition collection of t-shirts designed by renowned artists, designers, photographers, etc. Arriving in stores on March 17th, with deliveries throughout the season, this collection features t-shirts from famed artists Keith Harring and Basquiat, among other designers and artists. Reasonably priced from around $15.50 and offering styles for men, women and children, there is sure to be a style for everyone. These t-shirts will be available in UNIQLO stores worldwide.
To complement this truly innovative idea, UNIQLO is rolling out an advertising campaign featuring Chloe Sevigny and Tadanobu Asano, a Japanese actor, shot by photographer Dan Jackson. This campaign will be featured in wildpostings, a type of viral guerilla-style image campaign, as well as full pages in Time Out New York, AM New York and the New York Post, commencing on April 10th.
“”UT is about self expression, so we took this as our starting point for the campaign. With Tadanobu Asano and Chloe Sevigny, we had them express various characters and emotions that they found in the t-shirt designs. We wanted them to bring the designs to life,” said Markus Kiersztan, owner of MP Creative and consulting creative director for UNIQLO.
The UT Project will continue to be an important initiative for UNIQLO in the future as illustrated by the launch of the interactive UT Grand Prix Program, which enables artists from all over the world to submit a t-shirt design to possibly be sold as a t-shirt at UNIQLO. The UT Grand Prix is certain to make design more fun and adds another interesting layer to the UT Project. This project commences on April 16th and will be carried out over the months following.
